Small in size, big in reach and impact
Small beginning with growth aspirations
Small resources leveraged by technology and intellectual capital
Expandable small business process
Excerpt from Bigger, Better more Beautiful Business by Allan Bukusi, 2007
The challenge of small business is not that it is small; but that many believe, the business must think small and remain small. "Small" may be one of the equalities that define an aspect of a business. However, there is no reason that it should define the whole business. The only thing that may well describe a small business is its beginning. Everything after that should concentrate on realizing its full potential. That, can hardly be described as small.