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Wednesday, January 22, 2014

Potential is more important than profit

A certain rich man from Azania came to the city in search of a profit. He enquired of the places he might buy property in order to prosper. The men and women he spoke to took him to town and showed him buildings of great value and estates of high worth. They took him to supermarket and shopping malls and large industrial works. They told him these properties would earn him huge returns if he bought them for himself.  On the way out of the city, he saw a piece of land with nothing but bush and enquired of it. He was told the no one really knew the value of the land since it was so far away from the city. No one knew its worth or potential. The land was too bushy to tell. Everyone guessed it might be worth a little more than a pittance. The rich man stayed two more days in the city, made his purchase and left. Two years later, he returned and built a power station on the piece of land he had bought for a pittance and now supplies the whole city with electricity.  

Allan Bukusi

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